Media27 Mar 20265 min read

Making match highlights that people actually share

You don't need a production crew. A phone, good timing and four editing rules will out-perform most club media.

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Making match highlights that people actually share

Clubs that post highlights grow faster — more followers, more registrations, more sponsor interest. The gap between forgettable and shareable is smaller than people think.

Key takeaways

Shoot vertical, shoot wide, and never zoom mid-action
Cut the clip two seconds before the moment
Tag the player so the clip lands on their profile

Shoot for the format people watch in

Vertical, steady, and wide enough to keep the ball in frame. A slightly wide shot you can crop later beats a tight shot that loses the action.

The four-rule edit

Highlights fail from being too long, not too plain. Keep each moment under 20 seconds and let the crowd noise carry it.

Start two seconds before the ball is bowled or struck
One moment per clip — never compile until the season ends
Caption the player name and match in the first frame
End on the celebration, not the replay

Attach it to the record

A clip tagged to the match and the player becomes part of their verified profile. That's the difference between content that disappears in a feed and content that supports a career.

Post while it's warm

Same-day posts get several times the reach of a Wednesday upload. Publish before the players have finished arguing about the result.

Making match highlights that people actually share

Shoot for the format people watch in

The four-rule edit

Attach it to the record

Post while it's warm

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